Client Profile:Name: Sarah OladipoIndustry: Retail (Fashion)Business Size: Small Business Owner Background Sarah Oladipo, the founder of a thriving fashion retail business, approached us at the beginning of 2024. While her business had steady sales and a loyal customer base, she felt overwhelmed and stagnant in her leadership. Sarah struggled with managing her time effectively, navigating

In today’s rapidly evolving markets, the threat of substitute products is often viewed as a formidable challenge to an industry’s profitability.

Among these forces, the threat of substitute products plays a critical role in determining market dynamics and influencing a firm’s bottom line.