• Understanding a Company’s “Basis of Differentiation” and Its Importance

    • November 15, 2024
    • Posted by: Kleos Advisory
    • Category: Business plans
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    In today’s competitive market, standing out is crucial for a business to succeed. This is where the “basis of differentiation” comes in.

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  • Understanding the 12 Brand Archetypes: A Comprehensive Guide to Building Authentic Brand Identity

    • October 31, 2024
    • Posted by: Kleos Advisory
    • Category: Introduction
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    In the dynamic world of brand strategy, understanding brand archetypes can be the key to creating a powerful, resonating brand identity.

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