• Reimagining Competition: Mastering the Five Forces

    • December 18, 2024
    • Posted by: Kleos Advisory
    • Category: Competitive research
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    Porter’s Five Forces has long been a cornerstone of industry analysis, but forward-thinking businesses see beyond its constraints. In today’s business

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  • Understanding the Purpose of Day-in-the-Life Research

    • October 28, 2024
    • Posted by: Kleos Advisory
    • Category: Introduction
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    Day-in-the-life research offers companies a chance to observe consumer behavior in a natural setting, allowing them to see how individuals use products

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