• Understanding a Company’s Product/Market Scope and Its Importance

    • November 18, 2024
    • Posted by: Kleos Advisory
    • Category: Business plans
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    In this article, we’ll explore what product/market scope entails and why it’s essential for a company’s growth and success.

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  • Why Most Entrepreneurial Firms Start with a Narrow Target Market

    • November 15, 2024
    • Posted by: Kleos Advisory
    • Category: Business plans
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    Entrepreneurial firms often begin by focusing on a narrow target market rather than competing on a large scale.

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  • Determining the Attractiveness of a Small Target Market

    • November 5, 2024
    • Posted by: Kleos Advisory
    • Category: Business plans
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    For entrepreneurs, evaluating the potential of a small target market within a broader industry is essential for a successful launch.

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