Unlocking Nigeria’s Entrepreneurial Potential: Key Insights from the GEM 2023/2024 Report

The Global Entrepreneurship Monitor (GEM) 2023/2024 report, titled “25 Years and Growing,” marks a significant milestone in the study of global entrepreneurship. This annual report provides a comprehensive overview of entrepreneurial activity across the globe, offering key insights into trends, challenges, and opportunities within the entrepreneurial landscape.

The GEM 2023/2024 report provides valuable insights into Nigeria’s entrepreneurial landscape, reflecting both the challenges and opportunities that characterize the nation’s business environment.

Key Highlights about Nigeria from the GEM 2023/2024 Report:

  1. High Levels of Entrepreneurial Activity: Nigeria remains one of the most entrepreneurial countries globally, with a significant portion of its adult population engaged in some form of entrepreneurial activity. This high level of entrepreneurial activity is driven by both necessity and opportunity, as many Nigerians turn to entrepreneurship as a means of economic survival and advancement.
  2. Challenges in Scaling Businesses: Despite the vibrant entrepreneurial spirit, Nigerian entrepreneurs face significant challenges in scaling their businesses. Issues such as access to finance, infrastructure deficits, and regulatory bottlenecks continue to hinder the growth of small and medium-sized enterprises (SMEs). These barriers highlight the need for targeted interventions to support business growth and sustainability.
  3. Gender Disparities: The report also points out the gender disparities in entrepreneurship in Nigeria. While women are increasingly participating in entrepreneurial activities, they often face more significant hurdles than their male counterparts. These include limited access to finance, lower levels of education, and societal norms that can restrict their entrepreneurial ambitions.
  4. Youth Entrepreneurship: Nigeria’s young population is a key driver of its entrepreneurial activity. However, young entrepreneurs often encounter obstacles such as inadequate entrepreneurial education and mentorship, which limit their ability to launch and grow successful ventures. The report suggests that improving support systems for youth entrepreneurs could unlock significant economic potential.
  5. Digital Transformation: Nigeria is experiencing a digital transformation, with an increasing number of entrepreneurs leveraging digital platforms to reach new markets and improve operational efficiency. However, the report notes that the full potential of digital entrepreneurship is yet to be realized due to issues like inadequate internet infrastructure and digital literacy gaps.
  6. Resilience Amidst Economic Challenges: Nigerian entrepreneurs have shown remarkable resilience in the face of economic challenges, including inflation, currency fluctuations, and the lingering effects of the COVID-19 pandemic. This resilience is a testament to the adaptive and innovative nature of Nigerian businesses, which continue to find ways to thrive in a difficult economic environment.

These highlights from the GEM 2023/2024 report paint a picture of a nation with immense entrepreneurial potential, tempered by significant challenges that require strategic interventions from both the government and private sector.

Download our ‘’Idea-to-Impact’’ checklist and get started on your entrepreneurial journey today!

For a more detailed analysis, you can access the full GEM report here.

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